“Shipping” BY NOON.

Shipping by noon is my practice of crystallising my thoughts into a post by lunchtime everyday. And I’ll be honest, some mornings I have nothing to give but some really corny title combinations and some other mornings like today, I am empty.

I’ve been sat at my desk since 6am and not a word has been typed.

But thoughts are there. And they creep in. Only they’re just not the kind you want.

Maybe.. today is not the day for the creative endeavour.

Maybe.. I should read some more. That might plant a seed of an idea that I can grow into a post in the afternoon (or tomorrow).

Maybe..I should leave it to the end of the day - I’ll probably have the greatest creative idea ever by then.

So on mornings like these what do I do?

I sit through the struggle of words until about 8:30am tops. I allow myself to be discontent and I probably yawn through my own writing because its shallowness both bores and exhausts me.

But I ship by noon anyway. I publish the post that I forced myself to write quickly. I keep my promise.

And although, I might have the greatest-ever idea for a post in the afternoon, I make a call to not post about it or carry it over the next day deliberately. I force myself to be content by writing it down those great ideas into my diary instead.

“But why?” - you may ask.

Because its a promise and a discipline that forces me to foolishly believe in the hope of a new day, of new possibilities and opportunities. Somehow that I think. makes for a better way of living.

See you tomorrow.

“Shipping, because it doesn't count if you don't share it.”- Seth Godin